The alcoholic beverage brand Kyung (璄) is drawing attention as a Korean liquor that pairs well with representative restorative dishes for the upcoming malbok.
The brand Kyung's flagship product, Kyungtakju 12°, is characterized by a heavy yet smooth flavor that naturally complements a variety of foods. Kyungtakju Rosé 12° is brewed from red rice, offering a subtle flower-pink hue while retaining the solid body unique to Kyungtakju and adding acidity to produce a rich fruit aroma that is appealing.
A representative restorative dish that cannot be omitted when thinking of malbok is samgyetang. Samgyetang, made by simmering a chicken with ginseng and jujube, has long been loved as a food that replenishes energy over a long time. In addition, a variety of restorative dishes for regaining vigor, such as light baeksuk, grilled eel and abalone dishes, are served on the boknal table.
Kyungtakju, which has a rich taste and smooth flavor derived from rice, naturally harmonizes not only with foods that have deep and light flavors like samgyetang or baeksuk but also with various restorative dishes such as eel and abalone. In particular, adding Kyungtakju to a boknal meal enjoyed at home during the hot summer can elevate an everyday meal into a more abundant home restorative feast, which has attracted attention.
Kyung is a brand that singer Sung Si Kyung, well known for his distinct gourmet tastes and as an enthusiast of alcoholic beverages, personally participated in from planning to the entire product development process. Sung Si Kyung has consistently shared his own culinary philosophy and tastes by showcasing pairings of food and drink through various content.
Product competitiveness was also proven through domestic and international tastings. Kyungtakju 12° won Silver at the international wine and spirits competition IWSC 2026, and Kyungtakju Rosé 12° won the grand prize in the takju category at the Korea Wine & Spirits Awards.
The new product Kyungsoju 51° also received Spirit Silver and a score of 91 at IWSC 2026, and it was awarded a Silver Medal at the U.S. SFWSC 2026, earning recognition for its global quality competitiveness even before its official release.
[Photo] Sung Si Kyung
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