The group Alpha Drive One will hold a large-scale global pop-up store to celebrate their comeback.
On the afternoon of the 11th, the agency revealed on its official social media channels the opening schedule for the global pop-up store commemorating Alpha Drive One's second mini album 'UNBREAKABLE : 少年BEAST (Unbreakable : Shounen Beast)'. The domestic pop-up store will run from Aug. 25 to Sept. 6 in Seongdong District, Seoul, followed by events in major Asian cities including Tokyo, Japan (Aug. 28–Sept. 6) and Shanghai and Guangzhou, China (Aug. 29–Sept. 13), where fans will be welcomed in succession.
The 'IMMERSIVE MISSION POP-UP', which opens on the 25th in Seongdong District, Seoul, will be designed as an immersive space where fans can participate directly. The official fandom, Allyz, is planned to become the only witness to reveal the truth of "少年BEAST," searching for hidden clues and completing missions scattered throughout the venue. Not only will attendees be able to vividly experience the new release's narrative, but a limited-edition postcard version of the album that can be obtained only on site will also be unveiled, so a strong response is expected.
The overseas pop-up stores will also be filled with rich content that fully reflects the concept of the new release. At the pop-up sites in Tokyo, Shanghai and Guangzhou, there will be photo exhibitions showcasing the members' various charms, photo zones for commemorative shots, and official album-related merchandise, offering special memories to global fans.
Meanwhile, Alpha Drive One will officially release their second mini album 'UNBREAKABLE : 少年BEAST' on the upcoming 24th. The group is expected to prove a deeper narrative and a broader musical spectrum as they sing about the growing pains of youth who persevere despite others' prejudices.
[photo] Wake One
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