BOYNEXTDOOR is sweeping the advertising world in many directions and naturally taking its place in the daily lives of the public.
Behind this activity is not just simple buzz, but a friendliness and solid teamwork befitting the team name "the boys next door." They are currently participating in campaigns including Under Armour as a global ambassador, the Buldak brand and LG Uplus. In the perfume brand VV and the cosmetics brand Heartpercent, they were selected as the first advertising models, demonstrating exceptional concept adaptability across sports, food, telecommunications and beauty.
This close image was created through unadorned appearances and honest music. From their debut, they directly participated in song production that captured the daily life and sensibilities of peers and revealed natural charm through variety shows, which became their powerful weapon by drawing deep public empathy.
Their achievements in the music market are also overwhelming. From mini album 3 "19.99" to full-length album 1 "HOME," they have reached million-seller status for four consecutive albums, and they made history as the only boy group that debuted within the past five years to place six consecutive albums on the U.S. "Billboard 200" chart.
Riding a global upswing, BOYNEXTDOOR continues the momentum with their first world tour. The tour, held in 24 cities worldwide with 35 shows, has already proven formidable ticket power with sold-out performances in Seoul, Busan, Osaka, Chiba and Taiwan. Attention is focused on their next moves as they show explosive momentum both on and off the music stage.
[Photo] KOZ Entertainment Co.
[OSEN]