The film 'Spider-Man: Brand New Day' (Spider-Man 4) drew 1.26 million moviegoers over the weekend of its second week in release, putting it on the verge of surpassing 6 million cumulative viewers. Riding unprecedented box office momentum, the 'Tomspa' (Tom Holland's Spider-Man) series is barreling toward a new highest-grossing record.
On Aug. 10, the Korean Film Council (KOFIC) box office integrated computer network reported that 'Spider-Man: Brand New Day' drew 1.26 million people over the three-day second-weekend period from Aug. 7 to 9, bringing its cumulative audience to 5.91 million.
Following the milestone of 5 million viewers in 11 days after release, it is on an explosive run toward 6 million in the blink of an eye. It is hot on the heels of the previous films' totals—'Spider-Man: Homecoming' (7.25 million) and 'Spider-Man: No Way Home' (7.55 million)—raising expectations for a new series high.
In particular, the film's box office fever has coincided with K-pop stars posting their theater visits and the "Spider-Man challenge" lighting up social media.
Cravity members Taeyoung, Wonjin and Allen drew attention by wearing Spider-Man costumes and visiting theaters in person, and RIIZE's Sohee recreated the villain's "jump" move in an early-morning theater selfie, creating a buzz. BOYNEXTDOOR's Woonhak and Riu also joined the challenge with poses that looked as if they were hanging upside down on a wall, prompting explosive reactions from fans.
Audience praise such as "definitely seeing it multiple times," "completely immersed from the start," and "a must-see in theaters" has poured in over the film's thrilling action and Spider-Man's characteristic emotional arcs, and it is expected to continue setting long-running box office records into its third week.
Meanwhile, 'Spider-Man: Brand New Day' tells the story of a forgotten Peter Parker who battles a mysterious enemy who knows his identity and a DNA mutation.
[Photo] 'Spider-Man: Brand New Day'
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