Actor Yoon Si-yoon and Lee Soo-kyung are kicking off a major Korea-China joint project.
On the 10th, KMG GLOBAL, the agency of Yoon Si-yoon·Lee Soo-kyung (CEO Seok Gwang-mun), signed a strategic memorandum of understanding (MOU) with FEDORA Entertainment (CEO Kim Wi-dong), a leading planning agency in the Chinese-speaking market, for global content production and artist management cooperation.
This agreement was pursued so that Fedora Entertainment, which has strong local production capabilities and distribution networks, and KMG GLOBAL, which has a solid lineup of talented actors including Yoon Si-yoon·Lee Soo-kyung, could join forces to present differentiated content targeting the global market.
An official said the two companies plan to build a synergy model that spans not only Asia but the global market by combining the two actors as the lead, Fedora's planning and production capabilities, and powerful artist IP.
Through this MOU, the two companies will fully activate multifaceted cooperation including ▲support for business and local activities of affiliated artists ▲joint development and production of major IPs such as films·drama·variety shows ▲joint discovery and training of new artists ▲various derivative businesses and marketing based on artist brands.
[OSEN]