AtHeart returns with a refreshing summer song that perfectly recreates the Y2K vibe of that era.
AtHeart released HEARTPIECE, the teaser video for the second single of the TIME TRAVEL PROJECT, "3! 4!", on its official SNS channels on the 8th.
The unveiled video is produced in the form of a vintage self-cam with a retro noise filter applied, fully stimulating an analog sensibility. Set against the concept photo shoot location, it shows the members freely playing around and striking poses, highlighting AtHeart's characteristic bright and fresh energy. In particular, scenes of them practicing the performance for the new song "3! 4!" are intercut, further heightening anticipation for the stage to be reborn in their own colors.
The TIME TRAVEL PROJECT that AtHeart is undertaking is a global remake project that reinterprets beloved hits from 1996 with AtHeart's own trendy sensibility. Transforming into time travelers who leap across about 30 years, they are offering a special musical experience that spans older generations and Millennials and Gen Z.
Earlier, they achieved meaningful results such as entering the Melon HOT100 chart with their first single Say It, a recreation of the Swedish band The Cardigans' signature song "Lovefool." The remake of Rula's mega-hit "3! 4!" that follows is also expected to continue a strong upward trend as an AtHeart-style refreshing summer song.
Meanwhile, AtHeart's TIME TRAVEL PROJECT second single "3! 4!" will be released simultaneously on major music platforms worldwide at 6 p.m. on the 19th.
[Photo] Titan Contents
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