Rookie boy group WAYF BOYS has stamped a new K-pop.
WAYF BOYS released their debut single WAYF BOYS DO on the 7th and announced the start of official activities.
In particular, the playful scenes in the music video drew a strong response immediately after being released. The members even included scenes of pulling down their pants in front of the camera, revealing an unpredictable charm rarely seen in existing boy groups.
The lyrics in Anderson's part, "half vanilla, F * ICE," also drew attention after the release. The expression "ICE," which can be interpreted ambiguously, attracted varied interest from overseas fans. This showed WAYF BOYS' characteristic uninhibited individuality.
This image aligns with the direction the group has continuously promoted during their debut process, called "NU K-POP." They pursue expressing music, videos and the members' characters freely rather than forcing themselves into standardized concepts and images.
Rather than a perfectly polished appearance, they captured the members' playfulness, rough energy and individual personalities directly in their content. Expectations are growing for how WAYF BOYS will convey "NU K-POP" beyond being a shocking rookie.
[Photo] Provided by WAYF
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