Global girl group KATSEYE is holding a special pop-up store to celebrate the release of their third EP, WILD, and meet global fans.
According to the agency HYBE-Geffen Records, KATSEYE's pop-up store (KATSEYE 'WILD' POP-UP in Seoul) will be held at the HYBE building in Yongsan-gu, Seoul from Aug. 14 to 19.
This pop-up store, based on the new album's main color "hot pink," visually creates a kitschy yet wild atmosphere, fully capturing KATSEYE's bold and unpredictable energy.
On site, there will be a "listening zone" where fans can hear messages from the members and a "message zone" where fans can leave messages, along with an interactive photo zone where fans can experience the members' makeup indirectly, a mannequin exhibition recreating outfits from the music video, and various experiential contents. Official merch that sparks collectors' desire, such as clothing, accessories and keyrings, will also be revealed.
This pop-up can be reserved starting at 11:30 a.m. on the 7th through the Weverse prebooking system and will operate on a 100% reservation basis for comfortable use. Following Seoul, a pop-up store will also be held at the Universal Music Store Harajuku in Tokyo, Japan from Aug. 14 to 23 to continue the momentum.
Meanwhile, KATSEYE's mini third album, WILD, will be officially released on Aug. 14. With the pre-release single "Animal" entering No. 24 on the U.S. Billboard Hot 100 and sweeping the top ranks of Spotify's global charts, marking a career high, anticipation for this new release is also high.<
[Photo] HYBE-Geffen Records
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