Spider-Man 4, which surpassed 4.4 million admissions, grabbed attention by releasing a video that marks the "start of change."
The film Spider-Man: Brand New Day is entering its second week since opening and adding to its already heated box office momentum. Accordingly, weekend theater events for the second week were launched, and the "start of change" video that turned everything about "Peter Parker" upside down was released, fueling audiences' obsessive repeat-viewing craze.
Spider-Man: Brand New Day surpassed 4.4 million cumulative admissions as of the 5th, its eighth day since release, and landed in the top three of the 2026 overall box office, following The King's Warden and Colony. Even in its second week, it continues to break new box office records, and attention is focused on how far the Spider-Man phenomenon will continue.
The video released alongside this draws attention by depicting the start of the change that overturned "Peter Parker"'s life and the story of how he becomes a true hero through it.
In the previous installment, having lost everyone he cared about, "Peter" lives solely as "Spider-Man," experiencing bodily changes from pressure and stress that plunge him into an unprecedented crisis. Sadie Sink described him as "feeling more mature than the Peter Parker we knew. At the same time, he is extremely isolated and introverted," and asked audiences to pay attention to the new aspects that the solo-standing, rougher and more dangerous-world-diving "Peter Parker," who is also "Spider-Man," will show.
Audiences who have seen the film say they deeply empathize with the loneliness that "Peter Parker," who bears all responsibility alone, experiences as he grows into a true hero. Reactions are pouring in that this installment inspires special affection and support for this iteration of "Spider-Man" more than any other in the series.
Additionally, the weekend theater event running from Saturday, Aug. 8, in the film's second week offers special merchandise that seems to have jumped out of the movie. The second-weekend theater event prize, "Peter Parker"'s letter, will be produced exactly as his handwritten letter appears in the film and presented on a first-come, first-served basis in the paper-cup-design envelope he kept the letter in. It is expected to add serious momentum to the repeat-viewing craze and continue the phenomenon.
Meanwhile, Tom Holland, the star of Spider-Man: Brand New Day, is expected to reap astronomical earnings thanks to the record-breaking box office.
On the 5th (local time), according to the Daily Mail, Tom Holland is expected to pocket a massive sum totaling $20 million to $25 million for the film, combining his base salary and box office incentives (running guarantee), amounting to about 28 billion~35.5 billion won. The film surpassed $1.05 billion in worldwide cumulative revenue in six days after release, setting the second-fastest global $1 billion milestone.
[Photo] Sony Pictures
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