In the K-pop market, music, choreography and performance are inseparable core elements. Now fans consume "stage art" in which choreography and styling perfectly harmonize, going beyond simply the recorded music.
The person who precisely targeted these fragmented public tastes and opened a new paradigm for K-pop performance is Yang Hyun-suk, chief producer at YG Entertainment (hereafter YG).
YG has released about 170 performance and dance practice videos to date. Of these, 69 are pure performance videos, with cumulative views surpassing a staggering 7 billion. From planning to stage sets, choreography revisions and 100% video editing, these unique achievements were all born under the direction of chief producer Yang Hyun-suk.
The foundation that allowed chief producer Yang Hyun-suk to fuel an aesthetic obsession with performance videos lies in his fundamental "choreography DNA," accumulated since his days with Seotaiji and Boys more than 30 years ago.
Famous in his youth as a professional dancer, he debuted in 1992 with Seotaiji and Boys and created a sensation in the music industry. It is an open legend in the industry that chief producer Yang Hyun-suk personally created the choreography for every song from Seotaiji and Boys' first through fourth albums. Because of his tendency not to put his own work front and center, it was not widely known, but his obsession and sensibility for choreography later led to the choreography of YG's signature songs such as Big Bang's "Lies," "Last Farewell," and 2NE1's "Fire."
Beyond the limits of music shows, his persistence expanded the visual and choreographic essence that artists wanted to realize into an independent realm called "performance video." Going beyond the existing "DANCE PRACTICE," which merely recorded movement in casual clothes, he created content that delivers an overwhelming immersive experience beyond music videos by adding large-scale dancers and spectacular stage effects.
The choreography sense proven since the Seotaiji and Boys era and his uncompromising, almost obsessive editorial dedication ultimately bore fruit in the historic achievements of Blackpink's leading the way to 100 million YouTube subscribers and 7 billion views of performance videos.
As a "legendary dancer" and producer who knows the power of choreography better than anyone, chief producer Yang Hyun-suk's fingertips will give birth to new performance videos for TREASURE, BABYMONSTER and next-generation YG artists, and global K-pop fans' expectations are gathering.
[Photo] YG Entertainment, YouTube capture
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