The return of Spider-Man: Brand New Day roared onto the scene with an opening score of 680,000.
The film Spider-Man: Brand New Day (director Destin Cretton, distributed by Sony Pictures) drew 680,000 viewers on its opening day, rising to No. 1 at the overall box office.
"A series return that could not be more perfect. Five years of waiting was not wasted," read domestic media praise, as Spider-Man: Brand New Day claimed an overwhelming No. 1 spot at the overall box office on its opening day.
According to the integrated box office network, Spider-Man: Brand New Day drew a whopping 680,000 viewers during the single day of its opening on the 29th (Wednesday), bringing its cumulative audience to 689,076. That is about 320,000 more viewers than the opening-day score for Avatar: The Way of Water, which drew 359,031 on its opening day (cumulative 359,787) with a total audience of 10.82 million, and it even surpassed the opening-day score of Frozen II (606,618 on opening day, cumulative 607,783), which drew 13.76 million viewers, adding to the surprise.
Moreover, it draws attention as the best opening among films released between 2025 and 2026. It far exceeds the opening of Zootopia 2, which topped the 2025 overall box office with 8.61 million viewers (309,168 on opening day, cumulative 310,951), and the number of viewers drawn on opening day by Demon Slayer -To the Infinity Train- the movie, which sparked an explosive advance ticket phenomenon (517,922 on opening day, cumulative 543,884). In addition, it surpasses the opening-day scores of Spider-Man: Homecoming (540,000), Spider-Man: Far From Home (670,000) and Spider-Man: No Way Home (630,000), underscoring the undeniable box-office power of Spider-Man: Brand New Day.
As of 12:07 p.m. on opening day (the 29th, Wednesday), Spider-Man: Brand New Day recorded a CGV Golden Egg index of 97%, Lotte Cinema 9.8 and Megabox 9.1, and domestic media's outpouring of praise for the film's satisfaction among actual viewers also draws attention.
First came praise such as "the hottest, sure-win content is back," "it has opened a new era. It redefines 'Tomspe' and points the way for the series to come," "fans who have been waiting for Spider-Man's return will be more than rewarded for their long wait," and "as 'Brand New Day' suggests, action, characters and scale have all evolved one step," expressing delight at the return of 'Tomspe' after five years and saying it did not disappoint expectations.
They went on to praise that Tom Holland's Spider-Man has grown into a respectable young adult and an adult, portraying that growth process with authenticity. Domestic media said, "Tom Holland's face, as if it bears the life Spidey has lived for more than 10 years, excellently carries the drama," "Tom Holland explains complex narratives convincingly with just a look," "By focusing on Peter's human growth and emotions, the drama's depth has also evolved. It shows 'with great power comes great responsibility' better than any series," "a journey of growing into a true hero and an adult," "a massive action blockbuster and a human growth drama. It satisfies everything expected and shows even more," and "a work that brings back Spider-Man's most fundamental appeal," reporting that Tom Holland's deepened performance and Spider-Man's growth give fans emotion and resonance.
Above all, the highlight of the film is the overwhelming feast of action that fills the screen. As reviews said, "one of the most complete among the Spider-Man series. Deeper emotion, bigger scale, more dazzling action," "undeniably sublime action," "even more powerful action," "a film that shook the conventional grammar of hero narratives. Evolved action from the previous work. Pleasure spreading across the theater," "the three-dimensional action thrill that only Spider-Man can show," and "if you want to savor the ultimate action catharsis, see it in ScreenX," this film offers a thrilling experience with unique action sequences and proves the reason to watch it in theaters.
In particular, regarding the narratives of Peter, MJ and Ned that audiences are most curious about, praise poured in such as "the connection of Peter, MJ and Ned is exquisitely unraveled to the point of admiration," "the relationship among the three shown after four years brings viewers to tears," and "the film's first part offers rousing action, and the latter part captures hearts and eyes with poignant love and self-reflection," and critics say it elicits more stirring emotions than ever, calling it a well-made hero film that captures both action and emotion. Reviews such as "Spider-Man that suits the summer box office perfectly has returned" and "a good film for family summer vacations or dates with a loved one. Not a single second is boring" say that Spider-Man: Brand New Day has captivated audiences of all generations and begun a full-fledged box-office run; as of midnight on its second day of release, it had recorded 740,000 advance reservations and is expected to completely dominate theaters this weekend.
Spider-Man: Brand New Day is an action blockbuster in which Peter Parker, forgotten by everyone after the incident in Spider-Man: No Way Home, falls into deeper confusion as a mysterious enemy who remembers his identity appears and gains uncontrollable power through DNA mutation, and he confronts new threats to protect those he holds dear.
From its opening day it dominated domestic theaters, dethroned Hope and rose to No. 1, raising expectations for future box-office performance. Earlier, the teaser trailer reached 718 million views within 24 hours of release, and it foreshadowed box-office success by becoming the first film trailer to reach 1 billion cumulative views.
[Photo] Film poster, integrated box office network
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