Kakao Entertainment's global K-pop media 1theK (Wonder K) under its umbrella is capturing the attention of music fans worldwide with differentiated live content that combines artists' unique vocal colors and spatial characteristics.
The flagship segment "Outdoor recording studio," which uses everyday places such as buses and cafes as stages to deliver vivid on-site presence, is a hot topic every day. On the 23rd, Lim Kim and Bolbbalgan4, who have distinctive musical worlds, appeared. Lim Kim created a dreamy sound with the new title track "Never Gonna Be Alone," and Bolbbalgan4 enhanced immersion by showcasing their characteristic refreshing sensibility through a remake of "Summer, Please."
Previously, "Outdoor recording studio," which recorded millions of views with live performances by QWER, Park Eunbin, Hwasa and others, is continuing a live relay across genres, following the recent 10CM episode and previewing the rookie duo Peak & Pitch (PEAK & PITCH) episode on the 28th.
The concept "Record delivery," which delivers live videos directly recorded by musicians like a parcel, is also receiving attention for its fresh planning. Recently, singer-songwriter Choi Yuri drew praise for resembling a short film by presenting a unique angle reminiscent of a goldfish's perspective in a fishbowl and cinematic color in the live performance of the new song "Maksa-rang." Next, the band Nerd Connection received favorable reviews by capturing the dense, raw band sound without compromise through "Tada Nam-eun Byeol."
With a powerful subscriber base of about 34 million, 1theK is expanding the scope of K-pop content, which had been focused on idol group performances, and is actively highlighting talented musicians such as singer-songwriters and indie bands, delighting global fans' ears.
A Kakao Entertainment official said, "Recently, live content that captures artists' music, space and story together has been steadily receiving response not only from domestic but also global fans," and added, "We will continue to introduce artists and music of various genres to global fans and consistently present live content that conveys the inherent emotion of music."
[Photo] Kakao Entertainment
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