This summer's film 'Hope (HOPE),' which is sweeping theaters with overwhelming immersion, surpassed 3 million cumulative admissions 11 days after its release and continues its unstoppable box office run.
The film 'Hope' surpassed 3 million cumulative admissions around 1:30 p.m. on the 25th, its 11th day after release. After reaching the 1 million and 2 million milestones at the fastest pace among this year's releases, 'Hope' quickly surpassed 3 million admissions and has solidly held the No. 1 spot at the box office for 10 consecutive days, perfectly proving it is the hottest film of the summer.
This milestone is the fourth 3 million admissions breakthrough among this year's releases, following The King's Warden, Colony, and Salmokji: Whispering Water. Despite the onslaught of major foreign blockbusters, Hope, as the only Korean tentpole film, is maintaining its pride and, entering its second week after release, remains firmly No. 1 in advance ticket rate for Korean films, further increasing expectations for a long run.
The driving force behind the explosive success is undoubtedly word of mouth from actual viewers. Bold genre challenges rarely seen in existing Korean films, screen-dominating scale, and flawless craftsmanship have come together, prompting audiences to hail it as the "Korean Mad Max." Critics say it fully proved the value of watching films in theaters.
Above all, detailed elements of the film, original direction, and the ensemble acting of the cast have been actively shared on online communities and social media, sparking a "홒친자" syndrome referring to passionate fandom. Praised for revealing new delights each viewing, multi-viewing (N-time viewing) craze is spreading, and because it spans a wide range of generations from teenagers to middle-aged and older viewers, it is expected to exert even stronger box office power on weekend theaters during the peak vacation and school break season.
[Photo] Plus M Entertainment
[OSEN]