HYBE Labels girl groups' synergy paid off. LE SSERAFIM (LE SSERAFIM), ILLIT (ILLIT), and KATSEYE (KATSEYE) teamed up for the special collaboration single 'ICONIC BY MISTAKE', which has stormed global music charts and embarked on a long-running hit trajectory.
According to the music industry on the 24th, their collaboration song 'ICONIC BY MISTAKE' surpassed 100 million cumulative streams on Spotify, the world's largest music streaming platform, as of the 23rd. It was a result achieved just 41 days after the song was released to the world on June 12.
The song, which excited global fandoms even before release thanks to the meeting of three teams that have solidified their positions in their respective fields, proved its overwhelming power by hitting major global charts. It has set new peak positions, including No. 21 on Spotify's 'Weekly Top Songs Global', No. 38 on the U.S. Billboard main singles chart 'Hot 100', and No. 22 on the U.K.'s 'Official Singles Top 100'. In particular, more than a month after release it still firmly occupies the upper ranks of the charts, showcasing undiminished popularity.
Also, the 'ICONIC BY MISTAKE' music video, which blends eerie yet bold aesthetics, surpassed 93 million views on YouTube that day and is approaching the 100 million view mark. The three groups' vivid individuality, powerful performances and stylish visual direction have driven repeated plays among global music fans, fueling a double-hit success.
'ICONIC BY MISTAKE' is an alternative pop track distinguished by its intense beat and unconventional sound. Its addictive hook and humorous lyrics that cleverly twist today's pop culture consumption deliver a thrilling sensation to listeners. Added to this are the three teams' perfect vocal harmonies and performances with different charms, earning praise that they have completed a unique synergy never seen before.
Meanwhile, the three teams, which have greatly raised their profiles with this unprecedented collaboration, will continue active activities on their respective stages, including world tours and new releases, further expanding their global influence.
First, LE SSERAFIM opened the door to their second world tour, '2026 LE SSERAFIM TOUR 'PUREFLOW'', and will engage with fans around the world. Having begun their spectacular opening in Incheon on the 11th–12th, they will launch their full-scale Japan tour starting on the 25th, then expand stages to North America and Europe, solidifying their status as the '4th generation's top act'.
ILLIT will release a new album in Japan simultaneously with the finale of their tour and aim to conquer the local market. Their first tour 'PRESS START', which sold out all seats in five Japanese cities, will draw to a grand close in Tokyo on the 26th, and on the same day they will abruptly release their second Japanese single 'I Got Your Back' and continue their hit momentum.
Global group KATSEYE will also fire a comeback signal today (the 24th) at 1 p.m. with the pre-release single 'Animal' from their third EP 'WILD'. Following the release next month of the theatrical documentary 'KATSEYE: WILD HEARTS', they will hold their first North America and Europe tour since debut, 'THE WILDWORLD TOUR', starting in September.
[Photo] Belift Lab Inc.·Source Music·HYBE-Geffen Records
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