Actor Nam Joo-hyuk's comeback project after military discharge, "East Palace," has claimed the No. 1 spot in drama buzz.
On the 22nd, Good Day Corporation said the Netflix series "East Palace" ranked No. 1 in TV-OTT drama for the third week of July 2026. With this, Netflix is dominating the drama No. 1 spot following "Teach You a Lesson" and "Notes from the Last Row."
In addition, the Netflix variety show "Better Late Than Single 2 (abbreviated Better Late Than Single)" also ranked No. 1 in non-drama during the same period. With this, Netflix monopolized the No. 1 buzz position for the first time in 27 weeks since it held the top spot in both drama and non-drama in February with "Ray Dua" and "Single's Inferno 5."
In particular, among the four detailed categories that make up buzz, "East Palace" showed an overwhelming score gap over the program in second place in the VON (Voice of Netizen) category and the SNS category. In response, Good Day Corporation analyzed, "This proves that the program is a drama that elicits a wide range of opinions from internet users."
Moreover, Nam Joo-hyuk, who played the lead role Gucheon in "East Palace," took first place in TV-OTT drama performer buzz. Co-star Cho Seung-woo ranked third, Roh Yoon-seo ranked fourth, and Jang Young-nam and Kwak Dong- yeon also made the top 20.
Also, "Better Late Than Single 2" rose two places from the previous week to reach No. 1 in its second week after release, and the cast members of "Better Late Than Single 2" also saw their rankings rise significantly from the previous week, placing within the top 20.
This survey included TV non-drama and OTT original non-drama programs that were broadcast, released or scheduled between the 13th and the 19th, as well as performers and guests who appeared on each program. The buzz survey to select the most competitive program of the week analyzed program-related information and internet user reactions that occurred in news articles, VON, videos (video clips and shorts), and SNS. Among the materials collected for the survey, content unrelated to the program and abusive materials intended to artificially raise buzz scores are processed through a filtering step. This process allows a more accurate analysis of program competitiveness, and the accuracy is over 97%.
[Photo] Provided by Netflix.
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