HYBE's mega collaboration has struck the global music market. The special single "ICONIC BY MISTAKE," featuring the groups LE SSERAFIM, ILLIT and KATSEYE, is writing a record as it simultaneously targets 100 million Spotify streams and 90 million YouTube views.
On the 22nd, Belift Lab Inc.·Source Music·HYBE-Geffen Records said the collaboration song "ICONIC BY MISTAKE" surpassed 98,413,590 cumulative plays on Spotify, the world's largest music platform. Despite having no notable broadcast activities except for the Mnet "M Countdown" stage on June 11, the day before the song's release, it has demonstrated explosive streaming power even a month after release, drawing surprise.
From its first day of release the song entered Spotify's daily top songs chart in 43 countries and regions worldwide and has continued a steady global long run. It proved solid popularity across the globe, including the United States, the heart of the pop market, reaching as high as No. 21 on Spotify's weekly top songs global chart (June 19-25) and No. 26 on the weekly top songs USA chart (June 12-18).
The music video for "ICONIC BY MISTAKE," which captures an eerie yet bold aesthetic, surpassed 90 million views on YouTube on the 21st. Critics say the groups' distinctly different personalities blend exquisitely in intense performances and stylish cinematography, prompting global fans to "replay endlessly" and serving as a driving force behind the song's commercial success.
"ICONIC BY MISTAKE" charted at No. 71 on the latest Billboard Hot 100 chart (July 25). After debuting spectacularly at No. 38, it showed staying power by remaining on the chart for five consecutive weeks. It also took No. 47 on Billboard's Global 200, which compiles results from more than 200 countries and territories, cementing its status as a global mega hit.
"ICONIC BY MISTAKE" is an alternative pop track notable for its intense beats, unconventional sounds and experimental progression that moves between the familiar and the unfamiliar. It features an addictive hook and witty, humorous lyrics that cleverly twist the ways pop culture is consumed. This project is particularly notable for the creative-skill synergy of HYBE's labels. Performance was handled by Belift Lab Inc., visual creative by Source Music, and A&R by HYBE-Geffen Records, each showcasing the labels' autonomy and independence, and under HYBE Music Group's strategic support it produced a highly polished result.<
[Photo] Provided by Belift Lab Inc.·Source Music·HYBE-Geffen Records
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