'Spider-Man: Brand New Day' drew intense interest from audiences even before its release.
On the 19th, the "friendly neighbor popup" for the film 'Spider-Man: Brand New Day' (director Destin Cretton, presented/distributed by Sony Pictures) attracted attention from the first day.
The "friendly neighbor popup" is a space prepared by the 'Spider-Man: Brand New Day' team on the fifth floor of The Hyundai Seoul in Yeouido, Seoul, so visitors can experience the film's universe. It was planned around the concept of tracking his traces following a report that 'Spider-Man' had been spotted, and was arranged as an immersive form that allows people to enjoy the film's world outside the screen.
On the 19th, the popup's opening day, about 2,400 visitors came in a single day. From an exterior photo zone that felt like the middle of New York to a mailbox containing a letter with a message from Peter Parker's close friend Ned, an attic that exactly recreated Peter Parker's room, and Spider-Man appearing throughout the large panorama wall, Spider-Man was spotted in many places. Since Spider-Man's identity is a hero who is a "friendly neighbor," the concept, which all generations of audiences can relate to, seemed to receive favorable reviews.
The 'Spider-Man: Brand New Day' team plans to run the "friendly neighbor popup" until Aug. 4 to match the domestic schedule, which opens faster than North America on the 29th, and to continue the excitement of the opening week.
The film is an action blockbuster that raises expectations as Peter Parker (played by Tom Holland), who was forgotten by everyone after the events of 'Spider-Man: No Way Home,' falls into deeper confusion when a mysterious enemy who remembers his identity appears and he gains uncontrollable power due to DNA mutation, and he faces the new threat to protect those dear to him.
[Photo] Provided by Sony Pictures.
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