The group NOWZ is warming up for a comeback with a delightfully "ingredient transformation" and an all-time B-grade retro vibe.
Their agency, Cube Entertainment, at 12 a.m. on the 21st, captured global fans' attention by releasing a Z-film teaser poster on NOWZ's (Hyunbin, Yun, Yeonwoo, Jinhyuk, Siyun) official social media channels that offers a glimpse of the new release's atmosphere.
In the released poster image, the NOWZ members have perfectly transformed into fresh salad ingredients and boast witty visuals. Hyunbin, Yun, Yeonwoo, Jinhyuk and Siyun wear costumes representing lettuce, cucumber, tomato, avocado and chicken breast respectively, playfully portraying the ingredients to provoke laughter. Added to this are nutrition facts that cleverly analyze each member's characteristics and member-specific cautionary remarks that provoke collectors' desire, such as "It looks cold but can melt instantly with a compliment," increasing fans' immersion.
Kitschy details placed throughout the image also draw attention. On a stylish design that trendily reinterprets the retro mood, the phrase "Delivery in Progress…(배송 중)" and the typography "FRESH!" harmonize to complete a unique world that feels like watching an actual grocery delivery ad. The poster's bottom notes that the full Z-film will be released at 12 a.m. on the 22nd.
At the same time, the newly opened "Day & Salad" promotional website borrowed the interface of a real delivery application. On this site, fans can choose and order member-specific salads directly in an unusual interactive feature. Attention is focused on what exciting story NOWZ will unfold related to the new release through this Z-film.
Meanwhile, having confirmed a comeback in August and foreshadowing a major showdown in the music scene, NOWZ plans to begin full-fledged comeback activities by sequentially opening various teasing content starting with this Z-film teaser poster.
[Photo] Cube Entertainment
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