TOMORROW X TOGETHER member Yeonjun has proven powerful influence as the popularity of his new song "Ice Cream" carried over into the success of collaboration products.
A collaborative ice cream inspired by Yeonjun's mini album 2 title track "NO LABELS: PART 02"'s "Ice Cream" sold out its initial shipment immediately after release, drawing a hot response.
GS25, a convenience store operated by GS Retail, on the 16th released a cup product called "sour lemon yogurt" in collaboration with premium dessert brand Yoajeong and dessert maker LoroMelo. This product drew fans' attention with package design reflecting Yeonjun's new song "Ice Cream" concept, mini photocards and random stickers. Added to that was an intense sourness that captures summer appetites, and about 40,000 initial units sold out in an instant.
According to GS25, the product became the fastest-selling initial shipment among K-pop artist collaboration products released this year. Sales surged immediately after release, stores carrying it expanded quickly, and shortages even appeared in some regions.
GS25 said the collaboration product with Yeonjun recorded sales far above expectations immediately after release and said it is discussing additional production measures due to the strong response. A bar form of the product will be additionally released on the 21st.
The hit is seen as the result of high interest in the new song "Ice Cream." "Ice Cream" likens the characteristics of ice cream that melts when hot and gives a brain freeze if eaten quickly to relationships in a witty way, and its addictive melody and stylish performance have drawn attention as a representative summer song this year. The collaboration product "sour lemon yogurt" also realized this concept with intense sourness, maximizing the synergy between the music and the product.
Digital performance continues to rise steadily. As of 1 p.m. on the 20th, TikTok videos using "Ice Cream" surpassed 84,000, and the song rose to No. 2 on TikTok's music chart "Viral 50." Yeonjun also proved the song's popularity by winning first place on KBS2's MUSIC BANK on the 17th and MBC's Show! Music Core on the 18th, earning two music show trophies.
Album results are also notable. Yeonjun's mini album 2 sold 738,072 copies in its first week, recording the highest first-week sales among domestic solo artist albums released this year.
Beyond the music and performance, Yeonjun is drawing continued attention with consecutive collaboration products. "Ice Cream" is further expanding its presence as a leading hit song this summer.
[photo] provided by BigHit Music
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