The group ENHYPEN (ENHYPEN) introduced its fourth vampire-specialized brand, the oral care specialist brand 'PEARL BITE'.
ENHYPEN (Jungwon, Jay, Jake, Sunghoon, Sunoo, Ni-ki) on the 19th released Sunghoon's individual photo and film from the "ENGENE ver." of mini album 8 'THE SIN : BLISS' on their official social media. The "ENGENE ver." is content produced in the form of a fictional brand advertisement to further implement ENHYPEN's vampire concept in a more three-dimensional way.
This installment's protagonist is Sunghoon. Sunghoon introduced the vampire-only oral care brand 'PEARL BITE,' showcasing a different charm. 'PEARL BITE' attracts attention with the original premise that it is a product that keeps the vampire symbol, the fangs, clean and healthy.
In the released photos Sunghoon transforms into a dentist. Wearing a neat coat, he completed a professional atmosphere with a relaxed expression and charismatic gaze. In the released film he revealed a more approachable charm. He demonstrated the product naturally like a beauty creator introducing an item, and offered a gentle, surprising contrast by fist-bumping a child patient after treatment.
'PEARL BITE' also stands out for details that evoke an actual brand advertisement. Under the slogan "A bloodless white, a perfect smile," it presents the premise of completely removing bloodstains and discoloration left on teeth. It adds realism by composing a range of products including toothpaste, toothbrushes and dental floss, increasing fans' immersion.
ENHYPEN previously began with the group brand vampire transport service 'ROUTE,' then revealed Jungwon's asset management brand 'MIDNIGHT BANK' and Ni-ki's mattress brand 'DORMANT,' and now continues to expand the universe organically with Sunghoon's 'PEARL BITE.' Jay, Jake and Sunoo's individual brand content will be released sequentially through the 22nd, further raising expectations among global fans.
Meanwhile, ENHYPEN's mini album 8 'THE SIN : BLISS' will be released worldwide simultaneously at 1 p.m. on Aug. 21. The album contains the lovers' narrative of accepting a love that has crossed taboos as a "blessing," and the music video for the title track "Bloody Paradise" will be released at 12 a.m. on the 22nd, the day after the album's release.
[Photo] provided by Belift Lab Inc.
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