TOMORROW X TOGETHER Yeonjun has risen as this summer's representative "summer song" with his new single "Ice Cream."
Yeonjun's mini album 2 "NO LABELS: PART 02" title track "Ice Cream" ranked No. 1 on Bugs' weekly chart released on the 20th (counting period July 13–19). The song, which entered at No. 9 with only three days of tracking in its first week, demonstrated momentum by climbing eight spots in just one week to reach the top.
"Ice Cream" has earned praise as a "Yeonjun-style summer song" with its addictive melody and refreshing performance vibe. Yeonjun has continued his hot popularity by taking consecutive No. 1s on KBS2 MUSIC BANK and MBC Show! Music Core, achieving a two-show music broadcast crown.
The song's buzz extended to unique content. Recently, TOMORROW X TOGETHER's official YouTube channel released three short-form pieces based on "Ice Cream." Under the premise that a bite of ice cream changes your mood when you're angry or frustrated, they delivered unexpected comic chemistry with actor Park Ji-hwan and brought laughter.
Fans' reactions have also been fervent. "I checked several times to see if it was the official account," "content that provokes bursts of laughter," "I wonder how far 'Ice Cream' will expand," "I keep listening to the song as I watch the content," and various other responses continued, proving strong interest.
The new song's popularity also led to success for a collaborative product. The collaborative ice cream "sour lemon yogurt" cup product sold out, with about 40,000 initial units sold immediately after release.
The product was planned inspired by "Ice Cream" and realized an intense sour taste reminiscent of the "brain freeze" you get when you eat quickly, drawing positive responses from consumers.
[Photo] Provided by BigHit Music
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