HYBE Music Group labels' synergy produced the special collaboration single "ICONIC BY MISTAKE," which swept major global charts.
On the 18th (Korea time), Spotify's "Weekly Top Songs Global" (July 10–16) announced that LE SSERAFIM, ILLIT and KATSEYE's "ICONIC BY MISTAKE" proudly entered at No. 47. In addition, it demonstrated powerful streaming strength by landing at No. 70 on the prestigious U.K. "Official Singles Top 100" (July 17–23) latest chart. After a dazzling debut at Nos. 21 and 22 respectively on the two charts, it achieved the remarkable record of charting for five consecutive weeks. Especially notable is that this achievement was made solely through the music video and digital release without a separate physical album, once again underscoring their explosive global presence.
"ICONIC BY MISTAKE" has been recognized for both commercial appeal and musicality and is drawing spotlight in the United States as well. Unusually for a K-pop song, it was included in the list jointly selected by Billboard and Major League Baseball (MLB) for "16 songs that bring championship energy to every moment" in celebration of All-Star Week. It stood shoulder to shoulder with hit songs by world-renowned pop stars such as Travis Scott, Bad Bunny, Jay-Z and Drake.
Billboard praised the song as "a standout track with sleek production, an addictive hook and a bold message rooted in confidence and self-assurance." It added that the project "successfully brings together powerhouse artists while cleverly capturing each team's personality and ambition," highlighting it as a prime example of perfect collaboration among HYBE Music Group labels.
The strong personalities, solid live skills and eye-catching performance synergy of LE SSERAFIM, ILLIT and KATSEYE produced the shock of entering the U.S. Billboard main song chart, the Hot 100, at No. 38 (dated June 27). On the most recently released Hot 100 (dated July 18), it ranked at No. 60, proving sustained global popularity and signaling a green light for a long run on the charts.
Above all, this project has drawn attention inside and outside the music industry for proving the excellent creative capabilities of each independent label under HYBE to the world. The original performance of "ICONIC BY MISTAKE" was handled by ILLIT's Belift Lab Inc., the stylish visual creative by LE SSERAFIM's Source Music, and the meticulous A&R by KATSEYE's HYBE-Geffen Records, completing an unprecedented level of quality. With each label's autonomy and independence shining, HYBE Music Group's strategic support formed a perfect trio that captivated music fans worldwide.<
[Photo] Belift Lab Inc.·Source Music·HYBE-Geffen Records
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