Group ENHYPEN member Jeongwon has abruptly transformed into a special and deadly asset manager.
ENHYPEN (Jeongwon, Jay, Jake, Sunghoon, Sunoo, Niki) on the afternoon of the 17th posted personal photos and films of the mini album 'THE SIN : BLISS' 'ENGENE ver.' (ENGENE ver.) on the team's official SNS channels. This version was planned to maximize immersion in ENHYPEN's unique vampire concept, and was produced in a "fake advertisement" format that wittily presents a fictional brand within vampire society like an actual commercial.
Jeongwon, who took the lead as the glamorous first act of the personal content, was chosen as the face of the virtual bank 'MIDNIGHT BANK' for vampires who live forever. In the released photos Jeongwon perfectly pulled off a neat styling that exuded a smart yet easygoing atmosphere, boasting visuals that gave viewers a deep sense of trust.
Especially, the ingenious details hidden throughout the images really multiply the viewing fun. Copy lines that fully reflect the characteristics of vampire society, such as "we make plans not for decades but for centuries" and "we exist from the beginning to the end," grab the eye. The bank card brochure featuring Jeongwon as the advertising model lists exotic and special benefits for those who have transcended death, stimulating fans' interest.
In the film released together, the identity of the vampire-exclusive service came to life even more vividly. The video begins with Jeongwon himself becoming a customer and visiting the bank, and tells a story of relief when meeting the immortal officer within a system responsible for long-term asset plans of hundreds of years or more, instead of humans who live finite lives. Jeongwon's playful yet natural luxury acting that shows satisfaction with the service brings smiles to viewers' faces.
ENHYPEN, which drew attention on the 16th with group content in the concept of the fictional transportation service 'ROUTE,' will sequentially unveil the personal advertisement contents of the 'ENGENE ver.' from Jeongwon through the 22nd. Expectations among music fans around the world are rising for what kind of unprecedented concepts will follow.
Meanwhile, ENHYPEN's mini album 8th 'THE SIN : BLISS,' which will continue the syndrome with original storytelling, will be released abruptly at 1 p.m. on Aug. 21. The new album contains the paradoxical narrative of lovers who, after fleeing breaking a taboo, finally come to accept being together itself as a "blessing."
In particular, the title track "Bloody Paradise" is a song that expresses the situation of containing only each other as a beautiful paradise even amid suffocating pursuit and escape, with world-renowned producer Julia Lewis and Gaeko of dynamic duo, the 'legend of Korean hip-hop,' joining forces on the track. The title track music video will be unveiled at 0:00 on the 22nd, the day after the album release.<
[Photo] Belift Lab Inc.
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