ENHYPEN is further expanding its unique vampire universe in a fresh way through a clever "fake advertisement."
ENHYPEN posted the group concept photo and film for the ENGENE ver. of mini album 8 THE SIN : BLISS on its official social media channels on the afternoon of the 16th. This content, specially planned for fans, delivers freshness in the form of a "fake advertisement" that stages a fictional brand existing in vampire society as if it were a real commercial.
The released group photo highlights ROUTE, a special transportation service company in the vampire world. Under the premise that it delivers whatever customers want anywhere in the world as quickly and discreetly as possible, the members transform into staff wearing neat suits. In particular, each member is assigned detailed ranks and duties such as "operations director," "chief field agent," and "field operations manager," adding interest with details that evoke an actual corporate promotion.
In the unveiled film, the members' unexpected charms shine. Over narration that they deliver anywhere without rest, ENHYPEN solemnly shouting "ROUTE" provides perfect concept immersion along with witty humor. Starting with this, ENHYPEN plans to sequentially showcase a variety of advertising content that expands the vampire narrative into a virtual society, offering a different kind of fun.
The new mini album THE SIN : BLISS, set to be released at 1 p.m. on Aug. 21, tells the story of lovers who realize that being together itself is a "blessing" regardless of how the escape in front of them ends. The title track "Bloody Paradise" compares a situation in which they look only at each other amid desperate crisis to "paradise," and ENHYPEN's distinctive intense sound and performance will combine to complete a fatal and passionate romance.
Meanwhile, ENHYPEN, intensifying comeback excitement with its inventive promotions, will release the ENGENE ver. content of mini album 8 THE SIN : BLISS in sequence every day through the 22nd, raising global fans' expectations to a peak.
[Photo] Belift Lab Inc. (HYBE)
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