HYBE's first Latin pop group Santos Bravos (SANTOS BRAVOS) has equipped itself with the Korean-style self-produced content ("self-produced content"), a powerful K-pop hitmaking tool, and set out to hunt for global communication.
On the 16th, according to HYBE Latin America, Santos Bravos (Drew, Alejandro, Gabee, Caue, Kenes) on the 15th released episode 1 of the nine-part self-produced variety content "¡VAMOS, BRAVOS!" via the team's official YouTube channel and Spotify video podcast.
This is HYBE Latin America's first Spanish self-produced variety show, introduced with great ambition. It combines HYBE's successful "K-self-produced content" know-how that shook global fandoms with shows like BTS's "Run BTS" and Seventeen's "Going Seventeen," and the local Latin humor code to create freshness.
In the unveiled episode 1, the five members exuded uninhibited charm and variety show sensibility. Writing their profiles themselves and introducing themselves, they exploded with tension through a cheerful exposé of one another and nonstop back-and-forth banter. In particular, member Caue declared himself an ardent fan of BTS and surprised viewers with a sweet vocal performance that stirred fan emotions.
Also, the members' unique individual skills and the game's "over-immersion" moments filled the screen. Drew proved his "golden hands" by skillfully whipping up a headscarf on the spot with a sewing machine at the scene [08:45], and Gabee, showing "superhuman strength," heated the venue with a fiery impromptu arm-wrestling match with the members.
Here, members perfectly adapted to Korean variety show signatures like "act it out" and "speed quiz," delivering physical comedy without holding back and a parade of absurd wrong answers, bringing big laughs to global fans. The cheerful chemistry of the multinational members, united solely by their bodies and sincerity, shone through, overcoming language and cultural barriers.
Santos Bravos, which launched successfully last October under the K-pop methodology led by HYBE chairman Bang Si-hyuk, is rapidly emerging as a trend-setting group, recently grabbing trophies from Spotify and major Latin award shows.
Meanwhile, Santos Bravos' "K-variety" challenge "¡VAMOS, BRAVOS!" will unveil one episode each week every Wednesday at 9 a.m. (Korea time) through the team's official YouTube channel and others.
[Photo] HYBE Latin America
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