'Poclanos', a music curation brand that has discovered and introduced "good music," has launched a dedicated media platform that records artists' intimate stories and the behind-the-scenes of their music in video, moving beyond listening to music with the ear.
Poclanos officially launched the original content–only YouTube channel 'poclanos originals' and said on the 16th that it will actively expand its self-produced content.
Marking its 11th anniversary this year, Poclanos has played a strong role as a bridge between artists and the public beyond simple music distribution. This channel launch is the result of accumulated content planning capabilities and close collaborations with artists.
So far, Poclanos has earned support among music enthusiasts with stylish original series such as "POC at LIVE (Pocket Live)," which captures the vitality of live performances as they are; "The Full-length," an interview series that looks into artists' deep musical tastes; and "Listening Session (eumgamhoe)," where new releases are listened to together before release and behind-the-scenes are shared.
With the launch of the 'Originals' channel, Poclanos will bifurcate its channels to maximize specialization. While the existing YouTube channel 'Poclanos' focuses on the "listening pleasure" of music such as music videos, official audio and playlists, the newly established 'poclanos originals' will be developed as a hub of "viewing pleasure," showing an artist's worldview, production behind-the-scenes and live performances to present the full charm of music in three dimensions.
The band Ghost Book was chosen to open the historic first curtain of the new channel. Their 'Listening Session (eumgamhoe)' content, where their new release can be heard first, will be exclusively revealed.
A Poclanos official said they launched the new challenge because they wanted to convey artists' music and the real stories hidden within it more closely, and added that they will continue to record so that good music will not be consumed only once but will be remembered and loved by the public for a long time.
Poclanos, which took its first step in 2016, has already proven its branding power by surpassing 140 million cumulative views.
[Photo] Poclanos
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