Solo artist VROWN (Brown) made a sudden debut in the music scene with a genre never seen before.
VROWN released his first single 'Itsy Bitzy' (Itsy Bitzy) and its music video at 12 p.m. on the 15th through various music streaming sites.
VROWN's debut single 'Itsy Bitzy' is a track that boldly subverts the image of "smallness" left in popular culture by the 1960s novelty pop "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini." It breaks the prejudice of being a small and cute existence that the public commonly imagines and instead suggests a vast vitality and energy that collides with the world more quickly and unpredictably and dominates the space. As the lyrics "Pocket-sized but wild" in the song suggest, it offers a reversal where the most intense movement begins beyond the limits of size.
VROWN's declared independent paradigm, "junk pop," refers to an assertive attitude that collides and recombines sensations that ultimately survived through numerous choices and eliminations, not mere confusion. He boldly deconstructed and reassembled soul, hip-hop, electronic and pop sounds, and intentionally completed a distinctive rough texture by densely stacking old samples.
VROWN's new song creates overwhelming dynamics as sharp electric bass and guitar riffs mesh organically over an incessantly driving uptempo beat. In particular, the ultra-fast string section that flips the mood 180 degrees in the latter part of the song raises auditory catharsis to its peak, and amid such rich and rough chaos, VROWN's clear vocals and tight rapping that lead the narrative unwaveringly are listening highlights.
The music video released with the track also densely realized VROWN's kitschy and rebellious mood. Fast-paced direction that constantly races against backgrounds of cluttered everyday spaces, such as a room full of vintage analog equipment, heightens immersion. In particular, VROWN perfectly pulls off unique Y2K styling and boasts a distinctive visual; free-spirited gestures full of raw energy and relaxed facial expressions are ample proof of a "Tiny but wild" charm.
VROWN, who made a sudden debut touting the unprecedented genre "junk pop," makes it understandable why he was chosen as the first artist of HOLO, which presents a result that designs the artist's music, visuals and narrative as a single world beyond the traditional management-centered structure.
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