The group LE SSERAFIM, ILLIT and KATSEYE's unprecedented collaboration single 'ICONIC BY MISTAKE (아이코닉 바이 미스테이크)' is showing a strong presence on the U.S. Billboard main charts for four consecutive weeks.
According to the latest U.S. Billboard chart released on the 14th (Korea time) (dated July 18), their single 'ICONIC BY MISTAKE' secured No. 60 on the main song chart, the Hot 100. It is a meaningful achievement accomplished solely through digital tracks and the music video without a physical album release, and after entering at No. 38 on the June 27 chart, it has been sustaining a hot, long-running performance for nearly a month.
Their momentum on global subcharts is also fierce. They proved unwavering popularity by ranking No. 38 and No. 37 respectively on the Global 200 and Global (excluding U.S.) charts, which aggregate streaming and sales across more than 200 countries and territories worldwide.
In particular, the song is receiving the spotlight beyond music charts in the field of global sports big events. On the 13th, ICONIC BY MISTAKE was unexpectedly inserted as background music in a highlight video of MLBx: All-Star 3-on-3 released by MLB Network, the official broadcast channel of Major League Baseball in the United States. The video, in which the players' dynamic plays and the song's intense energy created a perfect synergy, surpassed 2.26 million views on Instagram in just one day after it was posted, making tangible their powerful impact that has permeated American popular culture.
'ICONIC BY MISTAKE,' which drew praise from both the public and critics, is the result of the three groups' distinct personalities and solid capabilities being perfectly condensed into one song. Verses that highlight each team's unique charm, the exhilarating pleasure delivered by the chorus choreography, and lyrics that wittily unpack the attributes of contemporary popular culture form a perfect harmony.
Above all, this surprise collaboration is significant in that it proved the outstanding creative capabilities and organic synergy of HYBE's independent labels. Belift Lab Inc. handled the performance, Source Music took charge of visual creative, and HYBE-Geffen Records managed A&R, maximizing the independence and creative autonomy of the multi-label structure, while HYBE Music Group supported the overall strategy and operations to successfully complete an unprecedented global project.
[Photo] Belift Lab Inc.·Source Music·HYBE-Geffen Records
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