Sunmi's summer single 'Forever July' is coming.
Sunmi will release her new digital single 'Forever July' at 6 p.m. on the 15th and join the summer music scene. Returning with a new song after eight months, Sunmi is expected to once again showcase her unique sensibility and distinctive concept through this new track.
'Forever July' is a song that looks at summer, remembered for its hot sunlight and freshness, from a completely different perspective. It likens a sudden love that arrives unexpectedly to the sudden monsoon that intrudes on what should be a bright season, delicately capturing emotions in which excitement and confusion coexist.
Previously released content has naturally continued this atmosphere. Using elements that evoke the humid summer weather, such as wet hair, umbrellas and scenes of getting wet, the team has been steadily building the sensibility unique to 'Forever July.' Listeners are left curious about how Sunmi's sensuous concept, which flips familiar summer images, will be completed in the new song.
This new song is one in which Sunmi participated directly in writing and composing, infusing a clearer musical color. Over rhythms based on UK garage beats, gently spreading instrumental sounds express the humid summer air and a heart wavering before love with delicate detail.
So far, Sunmi has built her own color by closely linking music and concepts with each album. With each release — "Gashina," "Heroine," "Siren," "Noir," "Nalla Ri," "Purple Night," "STRANGER," "CYNICAL" — she has presented original and distinct concepts and performances, creating the label "Sunmi-pop."
This new song is also seen as part of that continuity, drawing attention and raising expectations about what kind of activities will captivate listeners.
Meanwhile, Sunmi's new digital single 'Forever July' will be released today (the 15th) at 6 p.m.
[Photo] Abyss Company
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