The group LE SSERAFIM demonstrated unimaginable popularity locally in the United States, proving their status as trendsetters.
LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae) is receiving global fans' attention as the large-scale promotions taking place in the United States to commemorate the release of their second full album "PUREFLOW" pt.1 are being unveiled. From Amazon Music, one of the three major U.S. music streaming platforms (Amazon Music), to the global platform Snapchat (Snapchat), and the women's professional basketball league WNBA, the lineup of prominent global partners has drawn amazement.
On the 10th, LE SSERAFIM's new title track "BOOMPALA" (Boompala) performance was released through Amazon Music's global performance series "In the Paint." In particular, LE SSERAFIM was dramatically chosen as the "first headliner" for the WNBA edition. The members, who rolled basketballs freely on the basketball court set while exuding bright hipness and fresh charm, immediately changed their gazes as the song began and completely captivated local fans with an immersive performance.
Also, the performance of the lead track from their first single, "SPAGHETTI (feat. j-hope of BTS)", which was additionally unveiled on the 14th, drew praise for delivering both visual variety and a solid, unwavering live vocal during intense choreography, earning acclaim for being enjoyable to watch and listen to.
In an interview with Snapchat host Colby Court, LE SSERAFIM said of their second world tour, "I want to make many good memories with fans in various regions." When asked to pick their favorite song from the second full album, each member chose a different song, saying "It changes every day. Tomorrow another song might become my favorite," revealing their endless affection for the new album.
Aiming squarely at the U.S. market in this way, LE SSERAFIM, ahead of their North American tour in September, has consecutively had their name added to major U.S. events. Not only are they the only K-pop girl group to close out BlizzCon 2026 for two consecutive years, but they have also been confirmed as the first Korean girl group to appear at the 2026 iHeartRadio Music Festival.
Meanwhile, after opening the glamorous prologue of their second world tour at Incheon Inspire Arena on the 11th–12th, LE SSERAFIM will head straight to Japan to set the archipelago ablaze with passion in Osaka, Kanagawa, Shizuoka, Miyagi, Fukuoka and other locations.<
[Photo] Source Music
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