Actors and singers are increasingly jumping into TikTok Live, expanding new channels for fan communication. Some have even raised "hundred-million-won revenue rumors," but the parties involved have at times drawn a line against exaggerated rumors.
Recently, Yulhee, formerly of the group LABOUM, started TikTok Live broadcasts and began real-time communication with fans.
On the live broadcast Yulhee showcased various content, even applying facial makeup, and said "If I don't have a schedule, I broadcast almost every day." When a viewer said "It feels like a female cam," she cheerfully replied, "What you're watching now is a female cam. It's just a nuance difference," eliciting laughs.
She continued interacting with fans by conducting a live match with another host and receiving sponsorships. She ran the broadcast for about five hours, joking on relationship questions that "I don't have a boyfriend but I have a girlfriend."
Yulhee is not the only star to join TikTok Live. Actress Han Chae-young recently opened a TikTok account and communicated with fans for about five hours in her first live broadcast, and actor Sung Hoon is also sharing updates through TikTok Live and short-form content. Sung Hoon also runs a personal YouTube channel, "Sung Hoon Hae," where he reveals daily life and behind-the-scenes of filming.
Lee Dong Gun, who recently closed a cafe in Jeju, also started TikTok Live. Lee Dong Gun told fans, "I started because it seems like a good opportunity to communicate in real time not only with Korean but also with overseas fans," and urged, "Please also join the fan club a lot." He also shared a new business plan, saying, "I am currently preparing a new operation in Seoul."
The high revenue potential surrounding TikTok Live is also attracting attention. Kim Sang-hyuk, formerly of Click-B, recently explained the live support culture on his YouTube channel "Manlijangseonggyu," saying, "People who do well sometimes earn several hundred thousand won a day."
However, the online claim that Park Si-Hoo earns 500 million won a month was confirmed to be untrue. Park Si-Hoo's side dismissed the claim of 500 million won a month as "nonsense," saying, "Given TikTok's structure, commission and tax burdens are large, and the main reason for broadcasting is to communicate with overseas fans," rejecting the hundred-million-won revenue rumors.
In this way, recently stars are expanding new stages of activity by communicating in real time with domestic and international fans through TikTok Live and short-form platforms, as well as through broadcast activities.
[Photo] 'SNS'
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