The highly anticipated Hope (written and directed by Na Hong-jin, produced by Forged Films, co-produced by Plus M Entertainment·Westworld Co., distributed by Plus M Entertainment) surpassed a real-time booking rate of 61%.
Na Hong-jin's new film Hope (HOPE), which drew glowing reviews from domestic and international media and critics, is continuing a record-breaking streak by surpassing a 60% total advance booking rate before its release.
On the 13th, according to the integrated box office network, Hope, the film that will offer the most cinematic experience at theaters this summer, showed explosive momentum by recording an overwhelming figure of a 61% booking rate and 370,000 advance tickets sold three days before its release.
Hope, which rose to the No. 1 prebooking spot faster than any other release this year, passed a 60% advance booking rate and broke this year's highest advance ticket sales record, setting new daily booking records. It has also maintained a dominant booking lead amid a rush of strong foreign releases, demonstrating its presence. As proof of the high expectations for the film, Hope is heating up even before its release and is being noted as a powerful contender likely to lead the summer box office.
Immediately after its first public screening for the press, Hope has been warmly praised as a work that offers unprecedented genre entertainment, blending sci-fi imagination, exhilarating action, taut thriller tension and unexpected humor.
In particular, the delight of a classic action film completed by actors performing most stunts without CGI assistance is cited as Hope's distinctive charm. Racing with an unpredictable rhythm and tempo from start to finish, Hope delivers an overwhelming sense of being right in the middle of Hopohang and a cinematic experience that can only be fully felt on the screen, and it is expected to heat up theaters this summer.
Hope, which opens on the 15th, begins with the story of Beom-seok, the head of the Hopohang branch office located in the demilitarized zone, who hears from local youths that a tiger has appeared; as the entire village goes on alert, he encounters an unbelievable reality.
The new work by director Na Hong-jin, who rose to the status of a master with films such as The Chaser, The Yellow Sea and The Wailing, is his first in 10 years and was officially invited to compete at the 79th Cannes Film Festival, receiving much acclaim. As a genre film featuring creatures, it is reported to have the largest production budget in the history of Korean cinema. Estimates say at least 70 billion won and, when including later marketing and promotion expenses, it could reach up to the 100 billion won range. The film attracted attention before its release with a star-studded cast including Hwang Jung-min, Zo In-sung, Jung Ho-yeon, and Hollywood actors Michael Fassbender, Alicia Vikander, Taylor Russell and Cameron Britton.
[Photo] Film poster, integrated box office network
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