The group BTS added another 600 million-view music video.
BigHit Music said on the 12th, "The music video for the title track 'Life Goes On' from BTS's 2020 release, mini album Be (Deluxe Edition), surpassed 600 million views on YouTube at around 9:34 p.m. that day."
This song offered comfort to fans around the world during the COVID-19 period. It carried a message of consolation that "even so, life goes on" amid a reality where everything had stopped.
In particular, the music video drew attention because member Jungkook directed it. It captured the members' daily life and scenes of them singing, expressing the regret and longing of not being able to meet fans in person.
BTS's "Life Goes On" reached No. 1 on the U.S. Billboard main song chart, the Hot 100, after its release and remained on the chart for three weeks. It also surpassed 1.03 billion plays on Spotify, significantly influencing music fans worldwide even as a song with Korean lyrics.
[Photo] Provided by BigHit Music (HYBE).
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