LE SSERAFIM, ILLIT and KATSEYE's special collaboration single "ICONIC BY MISTAKE" has entered a long-running success Orbit on global music charts.
According to Spotify's latest chart released on July 11 (covering July 3–9), "ICONIC BY MISTAKE" ranked 28th on the Weekly Top Songs Global. After entering the chart at No. 21 in its first week of release, it has been in the "top 30" for four consecutive weeks, proving the steadfast love of listeners around the world.
It has also achieved notable results on the two major pop markets of the United States and the United Kingdom. It rose to No. 59 on the U.K. Official Singles Top 100 (July 10–16), and earlier reached No. 49 on the U.S. Billboard Hot 100 (dated July 11). This is all the more meaningful because it hit the global market despite being a digital single format without a physical album.
Its popularity in Korea is fierce. On Mnet's M Countdown broadcast on the 9th, despite having only one joint stage and no separate follow-up promotions, it seized its second No. 1 trophy based on overwhelming digital and social media scores. Notably, both of its No. 1 wins showcased the strength of achieving perfect scores in the digital category.
Behind this global whirlwind is the perfect synergy created by the three groups' distinct personalities and solid skills. The intuitive point choreography built on a highly addictive hook has spread as a dance challenge craze across various social media platforms, adding fuel to its popularity. Artists under HYBE labels, including BTS's Jungkook, TOMORROW X TOGETHER, ENHYPEN, TWS, and KORTIS, as well as famous dancers and global fans, have lined up to join the challenge.
This project has also attracted industry attention for being the result of the outstanding creative capabilities of HYBE's independent labels coming together. Belift Lab Inc. handled performance, Source Music oversaw visual creative, and HYBE–Geffen Records took charge of A&R, preserving each label's autonomy and expertise, while HYBE Music Group systematically supported the overall strategy and operations, earning praise for demonstrating the essence of collaboration.
[Photo] Belift Lab Inc.·Source Music·HYBE–Geffen Records
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