Singer Sunmi, who draws attention with dramatically changed transformation visuals each time, returns with a shocking yet dreamy summer sensibility that overturns the familiar formula of summer.
Sunmi will release her new digital single Forever July at 6 p.m. on the 15th through various online music sites. Ahead of this, on the 10th (today) Sunmi revealed a music video teaser for her new digital single Forever July (Forever July) via her official SNS channels and YouTube, signaling an imminent comeback. It forecast a mysterious and dreamy narrative of a completely different tone from the previously released refreshing mood concept photo.
The released teaser opened with a summer scene of heavy rain pouring down. In a dark room, Sunmi leaned lonely against the window, and a realistic weather forecast saying "the rainy season has arrived with July" flowed from the radio, creating an odd silence. Without many lines, Sunmi overwhelmed viewers with delicate facial acting that exuded deep emotion and her distinctive, incomparable gaze.
The mood turned in an instant. The moment Sunmi appeared shaking her wet hair with a towel, the radio suddenly cut off, and the song previewed in the teaser began to play. At the same time, a mysterious shadow stealthily passing by outside the door was captured, adding taut tension.
Then objects symbolizing summer—rising mosquito coil smoke, a snail slowly crawling, the mosquito coil pattern drawn on the window dotted with raindrops—unfolded as a sensuous mise-en-scène. Especially, at the end of Sunmi's gaze as she sat down on the floor and stared blankly at the ceiling, a circular water stain reminiscent of a mosquito coil spread, heightening curiosity about the meaningful story contained in the full music video.
The new single Forever July is a song that interprets summer, long remembered only as a hot and dazzling season, from Sunmi's completely new perspective. This teaser, too, instead of the usual "refreshing" formula that comes to mind with summer, hinted at the song's message through staging that emphasized humid air and silence and crossed the boundary between reality and fantasy.
[Photo] Abyss Company
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