ILLIT is raising comeback excitement to the fullest by releasing new single content collaborated with Japan's famous fashion magazine 'FRUiTS'.
ILLIT sequentially unveiled the 'FRUiTS' version concept photos and videos for their second Japanese single 'I Got Your Back' on their official SNS on the 8th and 9th.
The released snap photos reinterpret 1990s–2000s Japanese street fashion trends to complete the members' popping "ILLIT core" looks. In particular, the concept film, staged in the form of an interview, highlights Iroha and the members' lively back-and-forth as daily reporters for "FRUiTS X ILLIT TV." When Iroha asks, "Do you tend to care about other people's eyes?" Wonhee replies, "I don't care at all. I feel good when I dress like this," projecting confident and self-directed energy.
ILLIT's new single 'I Got Your Back' contains the narrative of girls growing through many worries. The full track will be pre-released on Jul. 26, and the physical album, including a special edition collaboration with 'FRUiTS,' is scheduled for official release on the 29th.
Local reactions are already hot ahead of the new release. Recently, a joint stage with Japan's popular idol Cutie Street at Fuji TV's '2026 FNS Music Festival summer' became a major online topic, and Iroha was selected as Fuji TV's 'Mezamashi TV' July "monthly presenter," approaching viewers in a friendly way. In addition, the Japan tour 'ILLIT LIVE 'PRESS START♥︎' in JAPAN,' holding 11 shows in five cities, sold out all performances, prompting the opening of additional limited-view seats, and in August they will appear consecutively at various major Japanese festivals.
ILLIT's rising momentum is clearly proven on global charts as well. Their mini fourth album title track 'It's Me' has remained on the Billboard Global Song chart for nine consecutive weeks (as of Jul. 11) and reentered Spotify's 'Daily top songs global,' showing long-term success. In addition, the collaboration track 'ICONIC BY MISTAKE,' recorded with LE SSERAFIM and KATSEYE, is firmly positioned on the Billboard and U.K. Official Charts, demonstrating powerful streaming strength.
[Photo] Belift Lab Inc. (HYBE)
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