The group BTS will carry out a massive project in the heart of New York City, the global economic and cultural center, following South Korea's national treasure Sungnyemun, Las Vegas' Sphere, and the London Eye.
On the morning of the 10th, BTS announced on the global fan community Weverse the news that they will hold "BTS THE CITY ARIRANG - NEW YORK" (hereinafter "The City New York") to celebrate the release of the new album Arirang (ARIRANG) and the world tour. The event, held from July 24 to Aug. 3 local time, will transform New York into a vast cultural experience.
Through New York, a global hub where diverse cultures coexist, BTS will widely spread their music and message, provide a unique cultural experience to fans worldwide, and announce the global expansion of the "The City" project.
In particular, Grand Central Terminal, the world's largest train station and a historic landmark with a daily foot traffic of 750,000, will be themed around "Arirang." From July 30 to Aug. 3 the main concourse will be taken over, and red posters, the album's signature color, will be hung throughout subway stations so the entire city can feel the festival atmosphere.
At Vanderbilt Hall inside the terminal, an offline experience space called "Army Madang" will open. It will display stage costumes the members wore during the 2019 Wembley Stadium LOVE YOURSELF: SPEAK YOURSELF concert, and will offer a "CUSTOMIZE YOUR T-SHIRT" program where visitors can decorate T-shirts themselves with the album logo and more.
Additionally, centered on the Korean Cultural Center New York (KCCNY), K-brands will mobilize en masse to spread the charm of Korean culture. Samsung Electronics' smart device experience zone, along with TIRTIR, Tous Les Jours, Photoism and others, will open colorful pop-up booths to satisfy visitors' senses.
For this "The City New York," a "stamp rally" route has been introduced so visitors can thoroughly explore the city. Key sites across New York will be organically connected, including the MetLife Stadium concert venue for the BTS WORLD TOUR "ARIRANG" on Aug. 1 and 2, Grand Central Terminal, the Korean Cultural Center New York, Bank of Hope, and ARTE Museum.
In addition, random play dance events with local K-pop crews, famous club welcome parties, and F&B brand collaboration events will be added, turning all of New York into a giant theme park. Detailed schedules for additional programs will be released on Weverse on the 20th.
[Photo] HYBE
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