The group POW raised excitement for their comeback with a juicy, refreshing visual.
POW (Yochi Hyunbin Jeongbin Dongyeon Hong) on the 7th and 8th released concept photos for their new single album FLAVOR on their official social account that featured the members' visuals reminiscent of a summer beauty brand's new product campaign.
The members completed stylish pictorials by using various cosmetics such as lipsticks, blushers and serums engraved with the album title "FLAVOR" as props, and captured attention with refined direction like a scene from an advertisement.
In particular, except for leader Yochi, Hyunbin, Jeongbin, Dongyeon and Hong all underwent bold transformations with blonde hair, creating a brighter, more refreshing atmosphere. Yochi maintained his existing hair color and anchored the group's mood with his characteristic sophisticated aura and deep gaze, completing the team's unique sensibility.
POW will release the new single album FLAVOR at 6 p.m. on the 28th and make a comeback to the music scene about six months later. Leader Yochi produced all the tracks on the album, promising a deeper POW musical color and a refreshing summer sensibility.
[OSEN]