Girl group i-dle is generating buzz with an overwhelming performance video of their new song "Gimme Dat Love."
On the 7th, Kakao Entertainment's global K-pop media 1theK released a performance video of i-dle's mini 9th album title track "Gimme Dat Love" through its original content On the Spot.
On the Spot is a well-made performance series that moves beyond standardized stages like studios or sets to showcase dance naturally in everyday spaces. Without flashy lighting or special effects, it captures a free sensibility and natural mood to vividly show each artist's signature point choreography, and it is regarded by K-pop fans as a "must-see performance" content.
i-dle's new song "Gimme Dat Love" depicts the moment of intense attraction between people. Producers active in the Latin pop scene participated to create a rhythmic sound, and the excitement and instinctive attraction of falling in love are expressed through i-dle's sophisticated performance, adding to the viewing pleasure. Miyeon, Minnie, Soyeon, Yuqi and Shuhua, who captured attention with provocative looks and a more mature atmosphere, delivered an intense performance that alternated restrained moves and a sensual mood over a Latin-infused sound, offering overwhelming immersion.
In particular, since i-dle has consistently generated buzz through 1theK original performance content, attention is focused on whether this performance video will once again record legendary view counts. Earlier, the performance video for "Queencard" shown on 1theKILLPO recorded about 24 million views and "Nxde" recorded about 20 million views, receiving great love from global fans. This On the Spot is also expected to become another representative video by maximizing i-dle's unique performance and atmosphere control.
Regarding this, 1theK producer Lee Hee-soo, who directed On the Spot, said, "We wanted to naturally capture the Latin sensibility and sensual atmosphere of 'Gimme Dat Love' through the space and camera moving," adding, "We focused the direction so that the members' gazes, gestures, and point choreography, as well as i-dle members' mature and confident charm, would stand out even more."
Meanwhile, i-dle made a comeback on the 6th with their ninth mini album We made.
[Photo] Kakao Entertainment
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