HYBE and Geffen Records' joint global girl group KATSEYE rewrote girl group history by setting an unprecedented record in the U.S. pop market.
According to the latest Billboard chart on the 8th, KATSEYE's second EP released last June, "BEAUTIFUL CHAOS," achieved the remarkable feat of remaining on the main album chart, the "Billboard 200," for 53 consecutive weeks. After reaching 52 weeks on the July 4 chart and building the milestone of "one year straight on the chart," it ranked 128 on the latest chart (July 11), demonstrating steady long-running popularity.
It has been 21 years since a female group's album remained on the U.S. Billboard main album chart for more than a year, since the legendary girl group the Pussycat Dolls' debut album PCD was released in 2005. This shows that KATSEYE has inherited the lineage of the "major girl group" that had long been absent from the U.S., the home of pop.
KATSEYE also showed its strength by placing a total of five songs on Billboard's main song chart, the "Hot 100." Starting with "Gabriela" (peak No. 21), "PINKY UP" (No. 28), "Internet Girl" (No. 29), and "Gnarly" (No. 82) consecutively hit the chart.
In particular, last month they released the surprise collaboration single "ICONIC BY MISTAKE" together with the HYBE labels' girl group alliance LE SSERAFIM and ILLIT, landing at No. 38 on the Billboard "Hot 100," achieving the highest ranking among K-pop girl group songs that entered the chart this year.
KATSEYE was nominated in two categories at the 68th Grammy Awards earlier this year, including the top honor of "best new artist," and in May they swept the American Music Awards, winning three trophies including "new artist of the year."
They also captivated global fans with live performance skills, appearing across the world's top festival stages such as Lollapalooza Chicago·Lima, Coachella, and Governors Ball. Their first North America·Europe tour "THE WILDWORLD TOUR," starting in September (27 cities in 10 countries, a total of 31 shows), sold out all seats within just 48 hours of ticket opening, proving their ticket power as well.
KATSEYE's phenomenal success shows that HYBE chairman Bang Si-hyuk's steadfastly pursued "multi-home, multi-genre" strategy hit the mark. The multiracial·multicultural global group KATSEYE, born from K-pop's advanced training system, has successfully rooted itself in local markets and is changing the paradigm of the global pop market.
After achieving remarkable results within one year of debut, the world's music industry figures and listeners are focused on the narratives and musical paths they will write next.<
[Photo] HYBE-Geffen Records
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