The film Wild Sing, directed by Son Jae-gon, which opens on June 3, held a concept preview screening and drew an explosive response.
Wild Sing successfully held a "laughter chart-in" preview screening that included general audiences. The preview screening recorded a 99% seat occupancy rate, forecasting a hit. Wild Sing is a comedy film about the three-member mixed dance group 'Triangle,' which once swept the music scene but suddenly disbanded overnight after becoming embroiled in an unexpected incident, and now makes a reckless attempt to seize a comeback opportunity that arrives 20 years later.
At the preview screening held on the 26th, the event was divided into two sections—'Triangle Hall' for the "Red-Blue Faction" and 'Choi Seong-gon Hall' for the 'Gondues'—and proceeded as a laughter-decibel showdown between the pride of each hall. Before the screenings began, each audience member in every theater was given a cool tower slogan with witty phrases such as "The Triangle boom is coming, thank you for coming back" and "Heart hunter Choi Seong-gon, LOVE U," creating a festival-like atmosphere from the start.
In particular, even before the film started, audience members showed their anticipation for the film by joining together in a mass chant of the character Seong-gon's catchphrase "Love U," creating a spectacular scene. True to a concept preview screening that measures laughter volume in real time, the theater was filled with audience laughter and cheers throughout the screening. There was even a random photocard giveaway event after the screening ended.
Audience members who watched the film praised it with comments such as "A nonstop laugh-burst movie!!", "I almost couldn't breathe from laughing! Please make sure no one misses this", "It's been a long time since the theater was this loud. The best movie of the year!", "I laughed so hard my cheeks hurt", "Why do we need subsidies for traditional markets? Watched Wild Sing and got my laughter back", "Decided Wild Sing is this half's stress reliever. The best!", "Laughed until I cried", "How long has it been since I laughed continuously at a movie! Really plan to watch again" and others.
Others said, "A truly insane movie! The actors all seem possessed", "From start to finish it's the actors' strongman acts themselves!" praising the actors' bold transformative performances and tight ensemble, and commented, "A film that captures nostalgia, laughter and music all at once", "Not a single moment without laughter! The actors' performances are top, the laughs are top, the songs are top!", "I lost track of time laughing out loud, and felt moved at the end!" expressing satisfaction with the diverse visual delights, addictively strong music and relatable story.
[Photo] Provided by Lotte Entertainment
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