The group BTS has continued its global phenomenon by adding album tracks to the megahit ranks following the title track.
The music video for "2.0," a track on BTS's fifth full-length album Arirang (ARIRANG), unexpectedly surpassed 100 million views on YouTube at about 3:15 p.m. on the 26th. With this, BTS added another 100-million-view music video, once again proving their global music power.
The attention-grabbing "2.0" music video captures the eye with its stylish direction that wittily pays homage to "Oldboy," the representative work of world-renowned director Park Chan-wook.
The claustrophobic tension is heightened by a standoff in the video between rough figures filling a dilapidated corridor and BTS, dressed in perfect suits that pierced fans' hearts worldwide, boarding an elevator. In particular, the precise choreography staged against the backdrop of the abandoned building powerfully visualized the group's new phase and identity called "BTS 2.0." The members' serious yet playful acting and makeup added to the viewing pleasure while earning praise for perfectly conveying the song's weighty message.
The album track "2.0" is a song that presents BTS's current state, which has entered a new turning point through constant change and growth, with a fresh sensibility. It is based on hip hop and trap genres, whose irregular rhythms leave a strong impression.
On top of this, the swaggering lyric "You know how we do" clearly conveys BTS's characteristic relaxed and confident attitude. Over restrained sounds, the members' voices of differing resolutions tightly blend to enhance the song's completeness. American hip-hop producer Mike WiLL Made-It, who has worked with global pop stars such as Kendrick Lamar, participated in the song's production.
Although "2.0" is not an official title track but an album track, it demonstrated its strength by entering the U.S. Billboard main song chart "Hot 100" at No. 50 (April 4 issue). It then remained on the chart for four consecutive weeks, receiving great love from global listeners.<
[Photo] BigHit Music (HYBE)
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