Rising actor Park Si-woo has established a creative company himself and is taking an autonomous path.
On the 21st, Park Si-woo announced the full launch by releasing a moving visual video through INUFF's official social media. The fact that a young actor in his 20s founded a company himself and put his own distinct visuals and branding at the forefront drew industry attention.
The name INUFF, founded by Park Si-woo, was inspired by "Enough (sufficiency)", and it adopted the slogan "Grow Beyond Enough." It was said to embody a philosophy of not settling for simple satisfaction or sufficiency, and of viewing an individual's incompleteness not as a deficiency but as the starting point for infinite possibility and growth.
In addition, INUFF said it aims to be a "creative lab" that goes beyond managing its affiliated actors, discovering individuals' potential centered on actors and content and continuously expanding it, raising expectations as a next-generation content label.
An INUFF representative said, "Based on the tasteful and trendy perspective of the young actor in his 20s, Park Si-woo, we will present fresh content that breaks away from the conventional framework of actor agencies," and added, "We aim to become a company that grows not only with actor Park Si-woo's diverse activities but also with artists who have potential."
[Photo] INUFF (Inuff Company)
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