The group's unusual promotion by ZEROBASEONE has been a hot topic day after day.
ZEROBASEONE (Sung Hanbin, Kim Jiwoong, Seok Matthew, Kim Taerae, Park Geonwook) released their sixth mini album "Ascend-" on the 18th and has been conveying the new album's message through activities spanning social platforms, urban spaces, lifestyle, and book content.
ZEROBASEONE, which announced the start of an unusual promotion with an interactive campaign using global social platforms, pre-released part of the title track "Top 5 (TOP 5)" through X·formerly Twitter's dynamic card feature as the "first in K-pop," and increased participation by making tracks available depending on reaching specific retweet counts.
They also planted roses with ZEROSE (official fandom name) at the Seoul Botanic Park to create a symbolic space, and conveyed the album's message of ascent directly at city landmarks such as N Seoul Tower and Tokyo Tower.
In addition to offering special benefits through card company events for membership fans, they carried out lifestyle-related promotions in collaboration with airlines, including airplane exterior wrapping ads and air ticket events.
Thanks to these promotions, ZEROBASEONE is recording dazzling results. A representative said, "We plan to continue meeting fans with various activities, including appearances on music shows."
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