LE SSERAFIM (LE SSERAFIM) proved the dominance of the top 4th-generation girl group with overwhelming numbers as soon as the veil was lifted.
LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae) on the 22nd at 1 p.m. abruptly released their second full-length album "PUREFLOW" pt.1, announcing a spectacular return as it shot to the top of domestic and international album and digital charts.
According to album sales tally site Hanteo Chart, LE SSERAFIM's new release sold a staggering 435,675 copies on its first day alone, sweeping the daily album chart at No. 1. This is a milestone corresponding to the "most first-day sales" among 4th-generation K-pop girl group albums released in 2026. Even across all generations of girl groups, it is an all-time-level firepower following Blackpink.
Also, LE SSERAFIM's new release made a super-fast entry at No. 3 on the "Worldwide iTunes Albums" chart and hit the iTunes "Top Albums" charts in 27 countries/regions worldwide, including France, Japan and Singapore.
In particular, the title track "BOOMPALA" (Boompala), which precisely targeted the tastes of global listeners, is showing fierce momentum. It not only landed on the iTunes "Top Songs" charts in 21 countries/regions including the United States and the United Kingdom, but also dominated the upper ranks of YouTube's "Music rising" charts across 27 countries/regions, including Korea, the United States and Japan.
This second full-length album "PUREFLOW" pt.1 contains the narrative of change and sincere growth the five members experienced as they faced their fears. Those who always shouted 'FEARLESS' show an attitude of holding each other firmly in front of fear and moving forward, which resonates strongly with music fans.
The unveiled title track "BOOMPALA" sensually samples the mega-hit Latin pop "Macarena" and maximizes listening enjoyment.
Meanwhile, LE SSERAFIM will appear on MBC's Show! Music Core airing today (23rd) to present the first performance of "BOOMPALA".
[Photo] provided by Source Music
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