The group's ENHYPEN official character "ENCHIN" is drawing a hot response upon its launch.
According to Belift Lab Inc., the "ENHYPEN Official Character POP-UP" runs from today (21st) through the 31st at I'PARK Mall Yongsan in Seoul. Operated via online advance reservation, this pop-up sold out all sessions early, once again demonstrating ENHYPEN's powerful fandom. As proof, on the opening day, the area around the pop-up was packed from early morning with domestic and international visitors waiting to enter.
This pop-up space is decorated around a cute and special story that "ENCHIN" hides in fans' bag secret pockets and travels with them, aiming straight for fans' hearts. At the entrance, a three-dimensional photo zone features six characters appearing to have just popped out of a bag, prompting a line of photo takers, while outside the pop-up, character introductions, illustrations and animated videos are shown, offering plenty to see. In addition, a photo booth where visitors can take four-shot photos with the characters keeps cameras clicking.
Also drawing interest are 14 types of merch (official goods) that stimulate fans' desire to collect. Items that combine practicality and cuteness, such as dolls, various forms of acrylic keyrings, photocard holders, pouches, stickers and hairpins, keep visitors lingering.
"ENCHIN," whose warm meaning is "engine's friend," secretly bringing luck and comfort to fans' daily lives, gained added significance from members participating directly from the planning stage. The six characters—Onechu (Jungwon), Noksta (Jay), Jayki (Jake), Snowy (Sunghoon), Kishu (Sunoo) and Phuni (Niki)—were each given life through detailed ideas from ENHYPEN members on names, appearances, preferences and abilities.
[Photo] Belift Lab Inc. (HYBE)
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