The group LE SSERAFIM released a music video teaser that trendily reinterprets the timeless global hit "Macarena," sending global fans' dopamine levels skyrocketing.
At 12 a.m. on the 20th, LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae) uploaded the music video teaser for the title track "BOOMPALA" from their second full-length album "PUREFLOW" pt.1 to the HYBE Labels YouTube channel and Source Music's official social media accounts.
Set against a vast desert, the video overwhelms viewers from the start with its extraordinary scale. As the worldwide hit "Macarena" melody plays, the cry of a camel is added to create an odd tension, and then a towering golden statue representing LE SSERAFIM rises through the fierce sandstorm, seizing attention. The shocking visual of the giant statue moving to the music and singing directly amplifies the viewing pleasure and heightens curiosity about the full music video.
The title track "BOOMPALA" conveys LE SSERAFIM's confident message that "fear, depending on perspective and attitude, can in fact be nothing more than an illusion." A powerful chorus phrase that chants "BOOMPALA" like an incantation was previously revealed, targeting global short-form trends, and the teaser now opens the key sampling section for the first time, boosting its hit potential. A familiar, well-known melody perfectly blends with LE SSERAFIM's distinctive sleek and trendy beat, promising a festival-like atmosphere that people of all generations and nationalities around the world can enjoy together.
The second full-length album "PUREFLOW" pt.1, released at 1 p.m. on the 22nd, captures the inner changes and growth the five members experienced upon encountering fear. Rather than denying fear, they acknowledge and accept it as it is, completing a well-made narrative. The new album contains a robust lineup of 11 tracks starting with the title track: "Pureflow," "CELEBRATION," "Creatures," "iffy iffy," "How can we get along more" , "Sonder," "Saki (feat. Aliyah's Interlude)," "Irony," "Trust Exercise," and "Liminal Space," and all members proudly appear in the credits, further proving their deepened capabilities as artists.
[Photo] Source Music
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