The group Kiiras (KIIRAS) successfully wrapped up promotions for their second single album TA TA, demonstrating growth on the global stage. The activities have been praised as a perfect turning point that clearly shows the musical direction Kiiras will pursue.
The biggest gain from this TA TA promotion was that they completed a distinctive team color unique to Kiiras. They put a bright, confident energy, a free stage atmosphere and their characteristic positive message at the forefront, firmly imprinting their identity as "super-positive idols" on the public. The ear-catching, addictive hooks and upbeat rhythm, combined with the members' lovable charms in a free-spirited performance, delivered a pleasant energy to audience members watching the stage.
TA TA, which trendily adapted afrobeats rhythms driving recent global music trends into a K-pop sensibility, generated explosive word-of-mouth among overseas fandoms, particularly in Brazil and Southeast Asia. Requests for interviews from foreign media and reactions on social media became noticeably more active compared with their previous release, and views for various video content including the music video drew a steep upward curve day after day. In addition, the members showed their potential as a prepared "global rookie" by communicating closely with fans worldwide in various languages such as English, Japanese, Chinese and Malay.
They also proved to be a flawless example of a "growth-type idol" by showing increasingly stable abilities in live vocals, performances and delicate facial acting as they continued promotions. On stage they filled the stage with confident energy, and off stage they showcased a friendly and lovely contrasting charm, demonstrating a three-dimensional star quality.
Riding this momentum, Kiiras will hold their first fan concert to commemorate their first anniversary since debut, 2026 KIIRAS 1ST FAN CONCERT WE GO TA-TA, on the 30th at H-STAGE in Hongdae, Seoul.
[Photo] Provided by Rin Branding
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