The group's (ITZY) refreshing melody, solid message, energetic choreography and dazzling visuals moved global K-pop fans' hearts.
ITZY made a comeback by releasing their new mini album Motto and the title track of the same name at 6 p.m. on the 18th, and the music video is showing remarkable popularity.
The "Motto" music video, which visually realized the process of 'meeting myself' and 'being able to choose myself,' layered a solid message over an addictive refreshing melody, and was embroidered with energetic performances including scenes of the members looking at each other, smiling and dancing.
K-pop fans are continuing to replay it, saying, "The message conveyed through the music and video resonates," "This is the K-pop song we want," and "The narrative ITZY expressed in the music video and the members' expressions are moving."
In response, JYP Entertainment replied by releasing jacket and music video behind-the-scenes cuts that highlighted the members' mature visuals in group photos imbued with an elegant, dreamy atmosphere.
A representative said, "Starting with the fixed choreography practice version of 'Motto' uploaded at 12 a.m. on the 19th, we plan to sequentially release rooftop content at 12 a.m. on the 25th and the fruit version performance content at 12 a.m. on the 28th to raise the comeback momentum."
[OSEN]