The group BABYMONSTER accelerated its rise in popularity by sparking a global challenge craze with the title track "춤 (CHOOM)" from their third mini album. Their new song, armed with overwhelming performances, has been hitting the tastes of listeners worldwide and breaking records day after day.
On the 20th, according to YG Entertainment, on major global platforms such as YouTube, Instagram and TikTok, the video content of secondary creations using BABYMONSTER's "춤 (CHOOM)" audio approaches some 500,000 pieces. After the audio was released on the 7th, uploads surpassed 100,000 in just two and a half days, and about two weeks after release the number of uploads explosively surged to nearly five times as many. This explosive rise is interpreted as the result of BABYMONSTER's perfect live performances and overwhelming performances showcased on music shows and various platforms quickly spreading by word of mouth among fans worldwide.
In particular, the choreography for this new song is characterized by refreshing moves that powerfully swing both arms and legs, stylish hand gestures that change moment to moment to the beat, and a point choreography that rhythmically shakes the whole body. Global fans have been adding to the enthusiasm by releasing cover videos not only for the chorus dance challenge but also set against world landmarks such as New York's Times Square and London's Royal Exchange. In addition, a variety of genres of videos have poured out, from choreography videos reinterpreted in their own way to makeovers and DJ mixing content, establishing itself as a massive cultural trend.
In response to the passionate support from global fans, YG said, "We sincerely thank the fans around the world who have enjoyed the new song '춤' with extraordinary affection for BABYMONSTER," and noted, "We plan to repay them with a special event that will directly invite challenge participants to the world tour starting in June," raising fans' expectations.
Behind the "춤 (CHOOM)" performance that truly enchanted the world was the bold decision and determination of chief producer Yang Hyun-suk. Yang, who oversees production, reportedly expanded choreography commissioning unusually from the usual two to three teams to as many as 10 teams, devoting long periods of careful effort to create a performance of unprecedented quality worthy of the song title "춤."
Riding the global challenge syndrome, BABYMONSTER's official social media channels have also been growing rapidly day after day. On TikTok, in particular, more than 190,000 new followers flooded in just after the new song's release, setting a milestone of nearly 12.6 million total followers. Content likes also surged by more than 27.2 million, pushing cumulative likes past 700 million and proving the formidable influence of a "global top-tier fifth-generation girl group."
[Photo] YG Entertainment
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